Corridor launches innovate new website service designed to support local business

11 Mar 2022

Small Business, Entrepreneurship, News, News Release, Press Release, Resources


SizeUpIowaLakes provides free market research and business intelligence to help small businesses

The Iowa Lakes Corridor Development Corporation (Corridor) is launching SizeUpIowaLakes on its website, making powerful market research and business intelligence available to local businesses to help them succeed. The public rollout will kick off March 21st at 2 p.m. with a public webinar to showcase the tool and answer questions from the public.

Local businesses can now access industry-specific and hyperlocal information to help them grow and make smarter decisions using Big Data analysis. The research is individually customized for each company. By using the website service local businesses are able to: 

  1. Rank their business performance compared to industry competitors 
  2. Discover potential customers, suppliers, and better understand their competitive landscape 
  3. Optimize advertising to target ideal customer segments 

SizeUpIowaLakes helps to level the competitive business playing field by providing small businesses with similar market research that typically only large corporations can afford to access by contracting multinational management consulting companies or hiring internal research analysts.

“In today’s information economy, if you don’t have access to information your business is at a significant disadvantage,” said Corridor President & CEO Shannon Landauer. “With the launch of SizeUp on the Corridor website, we are empowering our small businesses in the Iowa Lakes Corridor Region to be able to make more data-driven decisions to better operate, succeed and grow.” 

In the USA, over 99% of all companies are small businesses and small businesses create the majority of all net new private sector jobs (Source: US Small Business Administration and US Bureau of Labor Statistics). From 1993 to 2015 small businesses created 425% more net new jobs than large companies (Source: US Bureau of Labor Statistics). In addition, locally-owned businesses create a larger positive economic impact on the local economy because more money spent with them is re-spent locally.

“The Corridor is committed to helping our local businesses succeed,” shared Corridor Vice President of Business Development Tom Nelson. “They are the foundation of our local economy, employ our residents, create new jobs, and make our community a more prosperous place. Providing SizeUp business assistance service on our website is another way in which we are partnering with our local businesses for their success.”

SizeUp uses big data, cloud computing and computer algorithms to deliver custom analysis for local businesses. The data comes from hundreds of public and proprietary data sources covering firmographic, demographic, geographic, labor, wage, cost, consumer spending, transportation and more. 

This new service provided by the Corridor is completely free to local businesses and available anytime through the Corridor website. To register for the Rollout Webinar on March 21, visit

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About the Iowa Lakes Corridor Development Corporation

The Iowa Lakes Corridor Development Corporation is the regional economic development agency for Buena Vista, Clay, Dickinson and Emmet counties. Its mission is to foster, encourage, aid, promote or otherwise assist in the economic growth and development of the region. For more information about the Iowa Lakes Corridor Development Corporation, call 712-264-3474 or visit

About SizeUp, Inc. 
SizeUp is a Fintech (Financial Technology) Internet service company dedicated to providing powerful business intelligence. SizeUp helps its clients better serve their small business customers by providing high-quality market research and business insights. SizeUp enables small businesses to make better decisions through big data. As a result of SizeUp’s disruptive model of small business intelligence it has established itself as a leading Fintech company winning awards, being profiled in the media, and being invited to present at conferences around the world. SizeUp won the 
1st Place award from the US Department of Commerce for a business app that helps American businesses be more competitive, improve their success, foster prosperity, and create more jobs.