Storm Lake

Northwest Iowa’s Best Kept Secret: Storm Lake, Iowa

Storm Lake is a dynamic community with culture, recreation, and a thriving business scene. This lively town boasts local shops, diverse dining experiences, exciting events, and numerous recreational opportunities. Storm Lake’s breathtaking natural resources, including boating, fishing, hiking, and beautiful beaches, create an exceptional quality of life. Storm Lake is extraordinarily diverse, with over 35 native languages represented. It hosts one of Iowa’s great private universities.

“We used to say that Storm Lake was Iowa’s best-kept secret, but it’s no secret anymore. We’re one of Iowa’s fastest-growing rural cities, with Iowa’s most diverse population and a rapidly growing tourism appeal. It’s kind of nice to be noticed.” 

– Storm Lake Communications Coordinator Dana Larsen


Business and Entrepreneurial Culture

Storm Lake’s business community is both strong and unique. It offers a bustling downtown; active business districts along Milwaukee Avenue, North Lake Avenue, and Awaysis Park; and a robust industrial park. Storm Lake’s cultural diversity adds to its flourishing entrepreneurship, with immigrant entrepreneurs from cultures around the world establishing shops and restaurants.

Top Reasons for Families to Move Here

  • Education Excellence: From preschool to master’s degree, Storm Lake offers modern, quality educational options.
  • Quality of Life: The town’s parks and recreational activities ensure an active and enjoyable lifestyle.
  • Inclusive Community: Storm Lake is a safe, welcoming, and tolerant community where diverse backgrounds come together.

Top Reasons for Businesses to Relocate Here

  • Shovel-Ready Business Sites: Storm Lake offers cost-effective, prime locations for businesses.
  • Skilled Workforce: A well-educated workforce with a strong work ethic is readily available.
  • Thriving Business Network: An established business community encourages entrepreneurship and networking.

Experience Storm Lake

Storm Lake, Iowa, isn’t just a place to visit; it’s a great place to live and an ideal destination for a weekend getaway. Explore the culture, businesses, and recreational opportunities that make Storm Lake stand out.

 

 

 

Population

Total Population

11,558

Population
Growth Rate

0.36%

Median Age

33

Diversity Index

87.800

Source: ESRI, 2026-08-31

Housing & Income

Households

3,695

Total Housing Units

4,025


Owner Occupied

2,173

Renter Occupied

1,522

Vacant

330

Median Home Value

$202,171


Average Home Value

$260,853

Income
Growth Rate

Median
Household Income

0.00%


Per Capita Income

2.75%

Income Projection

Median Household

$58,298 $72,479


Average Household

$86,456 $99,889


Per Capita

$28,335 $32,452

Source: ESRI, 2026-08-31

Workforce

Total Businesses

530

Total Employed

8,364

Workers 16+

5,633

2026 Retail Trade Businesses

cp-industries

Businesses

96

Employed

2,196

2026 Clothing / Acc / Shoe / Jewelry

N

Businesses

12

Employed

1,353

2026 HealthCare / Social Assistance

cp-industries

Businesses

46

Employed

1,146

2026 Educational Services - Businesses

cp-industries

Businesses

14

Employed

871

2026 Manufacturing Businesses

cp-industries

Businesses

22

Employed

764

2026 Accommodation / Food Service

cp-industries

Businesses

36

Employed

649

Some
High School

704

Graduated
High School

2,100

Associates
Degree

779

Bachelor's
Degree

924

Graduate
Degree

563

Average Commute Time

0 min.



Resident Commuters

5,280

Non-Resident Commuters

353

Drive Alone

3,832

Carpooled

1,132

Public

57

Work At Home

243

Source: ESRI, 2026-08-31